From all the articles I have read, there are many thinks companies can do to advertise their company, or to even help a cause. I found this article from yesterday, with the title "Pepsi Invites the Public to do Good" where their goal according to the article is "The brand is dedicating at least $20 million through the end of the year for donations to local organizations and causes proposed by the public in realms like health, arts and culture, the environment and education."
I thinks is amazing on how companies are using facebook not only advertise themselves, which is probably their main goal, but at the same time help a community or a cause.
I like to see it when companies try and give back to the community by means other than just tv commercials and the like. It goes to show how powerful and how much of an influence Social media really has on our society. Regaedless of how much these two companies spend, at least they are giving these organizations something, especially in these tough economic times.
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